// FIELD NOTES

THE BLOG

Plain-English analysis of AI visibility, GEO, and SEO - how AI systems find, understand, and recommend businesses.

GEOgenerative engine optimizationAI search optimization+5

Generative Engine Optimization: What GEO Actually Means for Your Business

Generative Engine Optimization means making your content visible and citable inside AI answers. What GEO is, what works, what to do first.

Aug 18, 2026

AI crawlersGPTBotClaudeBot+6

AI Crawlers Are Reading Your Website. Here's What They're Looking For.

GPTBot, ClaudeBot, and PerplexityBot are crawling your site right now. What each one does, what they look for, and what to do about it.

Aug 18, 2026

AI recommendationsAI trust signalsentity consistency+5

How AI Systems Decide Which Businesses to Recommend

ChatGPT, Perplexity, and AI Overviews do not pick businesses at random. How trust signals, citations, and entity consistency drive AI answers.

Aug 18, 2026

AI visibility auditAI search visibilityentity consistency+5

Is Your Business Visible to AI? A Practical 10-Point Audit

Before you buy an AI visibility tool, run this 10-point audit: crawlability, entity consistency, content structure, citations, measurement.

Aug 18, 2026

AI search ColumbusAI visibility Columbuslocal AI search+5

AI Search Columbus: How Local Businesses Get Recommended

How do Columbus and Central Ohio businesses get recommended by ChatGPT, Google AI Overviews, and Perplexity? The local signals that actually matter.

Aug 18, 2026

AI visibilitygenerative engine optimizationChatGPT+6

ChatGPT vs. Perplexity vs. Google AI Overviews: How Each One Decides What to Cite

ChatGPT, Perplexity, Google AI Overviews, Gemini, and Copilot pick sources differently. Here's what drives AI citations on each platform, plainly explained.

Aug 18, 2026

AI visibilityLLM visibility trackingAI search optimization+3

What "Ranking in ChatGPT" Really Means

AI visibility tools track brand mentions, citations, and share of voice across sampled AI prompts. Here's what LLM rank tracking actually measures.

Aug 4, 2026

// QUICK FACTS

The structured data this page exposes to search engines and AI systems. We write for humans and structure for machines - here is the structure.

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