// PPC SERVICES

PPC & Google Ads Management for Columbus Businesses

Carder Creative is an independent PPC agency in Columbus, Ohio. Capture high-intent demand right now while your organic search and AI visibility mature. We build, manage, and measure Google Ads campaigns that turn searches into customers - and feed what we learn back into your SEO.

// WAYS TO WORK TOGETHER

ONE-TIME PROJECTS OR ONGOING MANAGEMENT

Start with a $300 Focused Diagnostic for one specific Google Ads or conversion tracking issue. Comprehensive account audits, campaign management, and ongoing PPC are custom-quoted, and the person who reviews your account does the work.

// Fixed fee. One specific issue.

Focused Diagnostic

$300Flat fee

Have one specific Google Ads or conversion tracking issue? Get an experienced second opinion without committing to a full account audit or ongoing management.

Included

  • Review of one specific Google Ads, SEO, or conversion tracking issue
  • Up to 60 minutes of consultation and investigation within a defined scope
  • A brief written summary of findings and recommended next steps
  • No ongoing commitment

Before we start

  1. We confirm the specific issue and whether it fits the diagnostic scope.
  2. We tell you what access or information we need.
  3. We confirm what you receive and what falls outside the diagnostic.
  4. We arrange payment before work starts. You don't need to check out online.

Scope

  • Covers one specific issue. It is not a comprehensive account or website audit.
  • It does not guarantee a fix during the diagnostic.
  • We quote implementation, further investigation, and repairs separately.
  • If the issue is outside the diagnostic scope, we tell you before accepting payment and can quote it as a custom project.

Larger projects & ongoing work

// One-time

Google Ads Account Review

Find wasted spend, campaign structure problems, tracking issues, and missed opportunities across the account. You get a full assessment with prioritized recommendations.

Custom quote

// One-time

Campaign Repairs

Fixes for campaign problems such as falling conversions, rising costs, or disapproved ads, carried out under an agreed scope.

Quoted by scope

// One-time

Conversion Tracking Repair

Find and fix why GA4, Google Tag Manager, and Google Ads disagree, then implement the agreed repair.

Quoted by scope and complexity

// Ongoing

Ongoing Management

Monthly Google Ads management and optimization. Agencies can subcontract campaign management.

Custom monthly retainer

We scope and quote every project before work begins. One-time projects and ongoing engagements are both welcome.

WHAT'S INCLUDED

Google Ads Strategy & Management

Campaign structure, keyword selection, bidding, and ongoing optimization built around your margins and goals.

Search Query & Intent Analysis

We mine the queries triggering your ads to separate high-intent buyers from wasted spend - and to inform your organic content.

Conversion Tracking Review

We verify that leads, calls, and sales are tracked accurately so spend decisions are based on real outcomes, not guesses.

Landing Page Alignment

We align ad messaging with landing pages so the click-to-conversion path is clear, fast, and relevant.

// HOW WE WORK

OUR PROCESS

01
Step 01

Audit

We review your account structure, spend, conversion tracking, and the queries currently triggering ads.

02
Step 02

Plan

We define campaign structure, target queries, budget allocation, and the conversion actions that matter.

03
Step 03

Execute

We build and launch campaigns, align landing pages, and set up clean conversion tracking.

04
Step 04

Measure

We optimize against cost-per-acquisition and ROAS, cutting waste and scaling what converts.

PAID DEMAND BUYS TIME WHILE ORGANIC & AI VISIBILITY COMPOUND

PPC and SEO are not either/or. Paid search captures high-intent demand immediately, while SEO and AI visibility build durable, compounding presence over time. The query data from your ads reveals exactly what your customers search for - intelligence we feed straight into your organic content and AI-visibility work.

FAQ

Are you a PPC agency or a PPC management company?+

Both descriptions fit, with one caveat worth stating plainly. Carder Creative is an independent PPC agency serving Columbus and Central Ohio, and the person who audits your account is the person who runs it. There is no account-manager layer between you and the work, and no junior buyer learning on your budget. If you are comparing Ohio PPC companies, that is the difference worth asking every one of them about.

What platforms do you manage?+

We focus on Google Ads (Search, and Performance Max where it fits). We can advise on Microsoft Ads and paid social, and scope those in when they match your goals.

How much should I budget for Google Ads?+

It depends on your industry, competition, and goals. We help you set a budget tied to a target cost-per-acquisition rather than a fixed number, and we start conservatively while we gather conversion data.

How does PPC fit with SEO and AI visibility?+

PPC delivers immediate, high-intent traffic while SEO and AI visibility build over months. The query and conversion data from ads also informs which topics and pages to prioritize organically - so the channels strengthen each other.

Do you set up conversion tracking?+

Yes. Accurate conversion tracking is the foundation of profitable PPC. We review or implement tracking for leads, calls, and sales before scaling spend.

Is there a minimum commitment?+

We keep engagements flexible. Many clients start with an audit and initial build, then move to monthly management. We scope to fit your budget and goals.

What does the $300 Focused Diagnostic cover?+

One specific Google Ads or conversion tracking issue, with up to 60 minutes of consultation and investigation and a brief written summary of findings and recommended next steps. It is not a full account audit. Repairs and further work are quoted separately.

GET HELP WITH
YOUR GOOGLE ADS

Describe the account or the problem. You get a reply within 24 hours and a quote before any paid work starts. A free 30-minute call is available if it helps.

Prefer to call? 614-809-5565

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